About
A results-oriented UX/UI Designer with a strong background in Communications, Marketing, and Advertising, passionate about crafting intuitive and impactful digital experiences. Proven ability to conduct comprehensive user research, optimize digital platforms, and collaborate effectively with cross-functional teams to drive user engagement and achieve strategic objectives. Seeking to leverage strong analytical skills and a user-centered approach to design innovative solutions that enhance user satisfaction and business outcomes.
Work
Summary
Currently optimizing digital platforms and marketing strategies to enhance user experience and drive conversions for a US-based agency.
Highlights
Spearheaded SEO and site usability optimizations through comprehensive audits and content restructuring, significantly improving user experience and search visibility.
Integrated UX best practices into digital marketing strategies in collaboration with design and development teams, ensuring cohesive, user-centered experiences across platforms.
Analyzed quantitative data via A/B testing and Google Analytics to refine content strategies and increase conversion rates by optimizing user engagement based on data-driven insights.
Summary
Contributed to major campaigns by applying UX principles and graphic design skills to create engaging brand experiences and localized digital content.
Highlights
Led persona development and UX strategy for major campaigns, leveraging competitor analysis and user research to create more personalized and engaging brand experiences.
Collaborated with multinational teams across Latin America to develop and customize the La Copa del Vive website, tailoring the user experience to meet regional preferences and enhancing accessibility for diverse audiences.
Volunteer
xperience
|UX/UI Designer
Summary
Volunteered remotely with a global team to design a user-friendly dashboard for event organizers, focusing on user-centered design principles.
Highlights
Collaborated with a multicultural team of UX/UI designers across remote locations to design a user-friendly WPA and organizer dashboard, ensuring a seamless experience for event organizers globally.
Completed user interviews and developed detailed personas, ensuring design decisions were rooted in real user needs and actionable insights.
Implemented advanced research methodologies, including card sorting, journey mapping, and competitor analysis, which informed the design process and optimized user flows.
Languages
English
Fluent
Spanish
Fluent
Portuguese
Fluent
French
Conversational
Skills
UX Design
Interaction Design, Wireframing, Journey Mapping, Information Architecture, Prototyping.
UX Research
User Interviews, Surveys, Competitive Analysis, User Personas, Heuristic Evaluation, Card Sorting, Affinity Diagramming, Usability Testing.
UX Software
Figma, Photoshop, Illustrator, Miro, Notion.
Development
HTML, CSS, Webflow.